You have heard of flash mobs, where dancers congregate in a public place and execute a choreographed dance. Well Dance Plus, our latest advertiser, is a Dance Shoe and Music store that has been running “flash sales” every summer for 17 years where they sell the well-established International brand shoes at a drastically reduced price. Customers line up mob-like in front of the store up to an hour before opening time to gain access to the sale that lasts for three hours only.
This year, rather than in June, the sale runs this Saturday September 22 from 1pm to 4pm at the spacious 30-Up Dance Club. Shoes regularly priced up to $200 will all be marked down to $89.95 and this year shoes from the renowned Freed of London line will be added to the usual International brand inventory. Dance music CD’s, training DVDs, and books will also be 20 to 30 percent reduced.
How is it possible for Dance Plus to sell shoes from established manufacturers at less than half price? They have bought discontinued styles and overstocks just for the purpose of this sale, and to ensure a good range of sizes, gaps are filled in with shoes made from discontinued fabrics and colours.
Flash Sale Survival Tips:
- Arrive Early. If you wish to be among the first to peruse the selection, arrive by noon. Be prepared to wait in line!
- Know Your English Size. Sizes are using the British sizing system, so subtract 2 1/2 from your normal size if you are female and 1/2 from your normal size if you are male. That is, if you are a size 7 female then you need to look for a size 4.5. Look for the pink balloon with your size on it (blue balloon for men) and get there as fast as you can!
- Know Your Fit. All sales are final, so evaluate the fit carefully before purchasing. Dance shoes require a better fit than street shoes. A dance shoe should fit like a leather glove, but still be comfortable. If it’s loose, don’t buy it!
- Know Your Wardrobe. You may find unique or unusual styles, materials, and colours that have been discontinued. An unusual colour can still look fantastic with that dress that happens to be just the same shade, so arrive at the sale knowing what colours may match or clash with your wardrobe.
- Play Nice. Even though many people may be competing for shoes of a particular size, limit yourself to trying on no more than two pairs at once. Dance Plus requests that you not hoard several pairs of shoes you may not buy so everyone has a fair chance to find shoes in the three hours allocated to the sale.
- Don’t Stress. If you can’t find a pair you like, Dance Plus will to give you a voucher for 20% off your next shoes at their store which is right next door if you buy within the next four weeks.
- Bring Cash for Quick Checkout. If you want to get through quickly, bring cash! Expect longer lines for credit cards.
Flash Sale Location
The sale will be located at the 30-Up Club, 22 Dorchester Avenue, in Etobicoke.
About Dance Plus
Dance Plus was first established in 1981 by Barbara Wilson, born from her own frustration finding good dance shoes. While her husband, Ron Wilson had had some ballroom training while a youth in Northern Ireland, Barbara had only been taking lessons for only a few years when she started a small home business supplying shoes to her friends and fellow dancers. Barbara and Ron went on to place in the final of many important competitions, such as the Canadian Open, Canadian Closed, and La Classique in Quebec. They competed for twenty years and had several top 6 placements and even a few first place wins in both the over 35 category and the open age categories. They have danced all over the world including the prestigious Blackpool competition in England.
Dance Plus has grown through out the last 31 years, but it remains a family business with both of their children taking active roles in the business. The company has been an active contributor to the dance community. Barbara and Ron Wilson have been awarded several awards for their contributions including one from the Ontario Amateur Dancesport Association (OADA). The Wilson family strongly believes in giving back. In addition to sponsoring amateur dancers representing Canada on the world stage, they have organized several sanctioned dance competitions, where the proceeds went to various charities. In addition to purchasing three seeing eye dogs, funds were raised for illnesses directly affecting members of the Canadian Dance Community including Breast Cancer, Kidney Disease, Rett Syndrome, and Heart Disease.