Girls and woman everywhere are familiar with being called “girlie” for their feminine tastes – and not always in a good way. As the common definition of the word “girlie” is often associated with weakness, Sansha New York recently released a video to promote their lovely dancewear while tackling the social misconception of what it means to be female. This campaign re-defines the public perception of “girlie” into a new meaning synonymous to power and strength.
Watch the video below, filmed in streets of downtown Toronto, and add your comments below!
The video was directed by milanschere.com